The brief
A new dining platform needed a brand before it had its first users: a look that instantly brings eating out to mind, and a website that signs people up before launch.
Brand
The name Tejsti is the English “tasty” spelled phonetically in Polish, so it tells you right away what the service is about. The wordmark is set in compact, heavy capitals that read well at any size, from the app icon to the website header. A warm brick-orange palette laid over restaurant photos ties the brand together.
Website
- One goal: sign-ups. The landing page says in one sentence what Tejsti is and when it launches, and asks for nothing but an email address.
- Installs like an app. You can add the site to your phone’s home screen and open it like an app, with quick access to the restaurant guides.
- Cookie consent with real choice. Visitors can accept all cookies, only the essential ones, or set their own preferences.
Scope
Branding and the website by one team, so from day one the identity looks the same in the wordmark, on the site and on a phone screen.
You can see the site live at tejsti.pl.
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