Blog
From our digital studio
On branding, websites, products, marketing and AI. Specific: with prices, checklists and how we make decisions ourselves.
The first 90 days after launching a new website: what to check and when
Launching a new website isn’t the end of the project, it’s the start of measuring. The first weeks show whether everything works, and the first months whether the website does what it was built for.
An AI agent or plain automation? How to choose for a business process
“AI agent” is the most fashionable phrase in offers right now. For many processes, though, a business needs something simpler, cheaper and more predictable. Here’s how to tell what you actually need.
A website in several languages: what to decide before you translate
A second language isn’t a copy of your website run past a translator. It’s a separate market with different questions, prices and searches. A few decisions made up front save months of fixes.
What does company branding cost in 2026?
The short answer: with us, full branding starts at $7,700 / €7,100 net. The longer one: the price depends on what exactly you’re buying, and different studios often use the same word for very different things.
What a company website costs and what you’re really paying for
With us, a company website starts at $9,600 / €8,800 net. But what matters more than the amount is what you get for it, who owns the code and what maintenance will cost.
Why PageSpeed shows a 3 s LCP when the page loads in 1.7 s
PageSpeed Insights rated our site at a 3.0 s LCP on mobile. The same page, loaded under the same conditions for real rather than in a simulation, shows its main image after 1.7 s. We looked into where the gap comes from.
Naming: how to choose a company name and check that it’s available
A name is the hardest part of a brand to change. A logo can be refreshed and colors adjusted, but the name stays in contracts, the domain, customer reviews and people’s heads. So choose it carefully and check it before you spend your first dollar on it.
What an app or SaaS MVP costs and what drives the price
With us, product projects start at $28,800 / €26,500 net. But the range on the market is huge, because “an app” can mean a simple panel for ten people or a product thousands of users pay for.
A website that loses leads: 7 things to check in half an hour
Before you rebuild the website or raise the ad budget, check the simple things. The most expensive mistakes on company websites are often trivial: a form that doesn’t send messages, or a phone number you can’t tap.
7 signs your brand no longer fits your company
A brand rarely stops fitting overnight. Usually the company grows or changes its offer or market, while the logo, colors and way of speaking stay where the company was a few years ago.
An audit before AI: finding the tasks worth automating
Most failed AI projects start with a tool: “we need a chatbot”. The successful ones start with a list of the tasks that take the team the most hours today, and with a measurement of exactly how many.
WordPress, Webflow or custom code: what to build your company website on
There’s no best technology for company websites. There’s the one that fits who will edit the site, what it has to connect to and how much you want to spend keeping it running over the next few years.
Getting into ChatGPT and AI Overviews answers: what’s in your control
More and more customers start looking for a provider by asking an AI assistant. You can’t buy a place in the answer, but you can make sure the assistant has something to say about you.
A/B testing a company website: when it makes sense and when it wastes traffic
An A/B test sounds like the most objective way to make a decision. On a site with a few thousand visits a month, though, it often gives only the appearance of certainty, and it takes months.
The European Accessibility Act: does your website have to be accessible?
Since June 28, 2025, online stores and some consumer digital services across the EU have had to meet accessibility requirements. That doesn’t apply to every company website, but it applies to more companies than you might think.
A marketing report for leadership: five numbers instead of fifty
Reach, impressions and CTR tell the team how campaigns are doing. They tell leadership very little. A budget decision needs five numbers, shown every week in the same layout.
Google Business Profile: 10 things a service business should check
For many customers, the first contact with a business isn’t its website but its listing in Google Maps and search. It should say the same as the website and not break the rules Google suspends profiles for.
MVP scope: deciding what goes into the first version of your app
An MVP isn’t a cheaper version of the full product. It’s the smallest version that lets you test your riskiest assumption with real users. Everything else can wait.
Keyword cannibalization: when two of your pages compete for the same search
More pages on the same topic don’t mean more visibility. When several pages answer the same question, the search engine has to pick one, and you stop deciding which.
The design grid: why good websites look calm
Users won’t notice the grid. They’ll notice that the site looks calm, reads easily and makes it clear where to look. Or that something is off, though they can’t say what.
AI hallucinations: reducing the risk before a model reaches your customers
A language model sounds just as confident when it’s right as when it’s making things up. In an internal note that’s a nuisance. In a reply to a customer, a proposal or a contract, it’s a risk the company is liable for.
E-E-A-T in practice: showing Google and customers you know your field
E-E-A-T isn’t a switch in the algorithm you can turn on with a plugin. It describes how people and search engines tell that content was written by someone worth trusting.
Brand colors: choosing a palette that works on screen, in print and in dark mode
A brand color is usually chosen in a presentation, on a big, bright screen. Then it has to work on a button, in a PDF, in print and in a phone’s dark mode. That’s where its weaknesses show.
A B2B persona without the fiction: describing your customer so the team uses it
Marketing Mark, 35, likes cycling and coffee. A persona like that won’t help anyone write a better website. One built from what customers actually say before they buy will.
How to write an agency brief that gets you comparable quotes
Three quotes, three different scopes and prices several times apart. Usually that isn’t the agencies’ fault. It’s the brief, which each of them read differently.
Wordmark, symbol or both: which logo your company actually needs
“Logo” is the word for everything. But whether a company needs just its name, just a symbol or both changes the design, the cost and how the brand looks as an app icon.